Frontier Airlines' first A321neo.
Frontier Airlines
  • Frontier Airlines is planning an "all-you-can-fly" pass coming in 2023, called "GoWild!"
  • The pass will offer customers unlimited flights to all of Frontier's destinations for 12 months.
  • The airline sent a link to loyalty members for first access to more details and pricing when available.

Frontier Airlines will soon offer an unlimited flight plan to some of its customers. 

The low-cost airline giant sent an email to loyalty members on Wednesday teasing a new pass called "GoWild!" The program is an "all-you-can-fly" opportunity that Frontier customers can purchase for one price, though the exact cost, as well as other details, will not be made public until next month, a company spokeswoman told Insider. 

"Last year alone, five million seats flew empty, now they could be yours," the email read. "With your new GoWild! Pass™ you will be able to get confirmed for your flight the day before you take off on one of your limitless adventures, beginning spring 2023."

According to the email, the pass offers several perks, including unlimited flights to all of Frontier's destinations for 12 months, the ability to travel on over 300 days per year, and "complete flexibility," with bookings confirmed ahead of travel. 

Although it appears the pass will be available to use on most days of the year, there will likely be blackout dates for peak travel, like holidays and Sundays.

Moreover, it isn't immediately clear how early bookings will be confirmed before the flight, so flexibility may be key.

Frontier gave its loyalty members first access to join a list to receive more information about the new pass, including pricing, which the airline said will be a "WILDLY discounted rate." The passes will be limited and on a first-come, first-serve basis, according to the airline.

Frontier said signing up to join the list is for informational purposes only, not a commitment to buy.

When I used the link to sign up for more information, the website said I will receive a "special invite" in my inbox soon. I also signed up with my fiancé's email and a coworker's, who are both not loyalty members, and it still worked. 

While it's impossible to know how cost-effective the pass will be quite yet, I'm interested to see how the flying subscription service pans out.

The Denver-based carrier is not the first airline to come up with travel passes. Southwest Airlines, for example, currently has a "companion pass" that lets qualifying frequent flyers bring a travel buddy with them on their flight, and the additional seat only costs taxes and fees.

Meanwhile, JetBlue Airways previously offered an "all-you-can-jet" pass in 2010 that gave buyers unlimited flights for 30 days for $699, with a cheaper offering of $499 that excluded Friday and Sunday travel. 

Read the original article on Business Insider