new KFC Packaging
KFC is rolling out new packaging in the summer.
  • KFC is rolling out new packaging this summer, with more emphasis on its red and white stripes.
  • Colonel Sanders is getting a makeover, too, with more detail added to his face.
  • KFC is also adding information on how customers can safely reheat its fried chicken the next day.
  • See more stories on Insider's business page.

KFC is revamping its packaging this summer.

The new packaging will add more of its trademark red and white stripes, spelling out "Kentucky Fried Chicken" in full rather than using the KFC acronym, and adding a ton more detail to Colonel Sanders' face.

The fried-chicken chain said the new packaging was "more modern" and reflected the brand's identity.

The new packaging will also include reheating instructions, which the chain said is "because KFC's fried chicken is just as good the next day."

Read more: These 6 restaurant chains skyrocketed in growth during the pandemic and now are courting new franchisees. Here's what it takes to open and run an El Pollo Loco, Jack in the Box, Noodles and Company, and others.

Chris Turner, CFO of KFC's parent company Yum Brands, said during its earnings call in April that people had been placing larger fast-food orders during the pandemic. This could mean that people have more leftovers to reheat the next day.

KFC's chicken bucket will also get a makeover, with a new "Fried with Pride" logo. While Colonel Sanders will still dominate the front of the bucket, its back will include information about how it makes it trademark fried chicken.

New KFC chicken bucket packaging
KFC's updated chicken bucket will feature information about how its chicken is made.

There is, however, no information on its secret 11 herbs and spices.

The new packaging also includes images telling customers to "order ahead" via its app.

Fast-food chains have seen a massive surge in online orders during the pandemic, and by encouraging customers to order food via the app, companies can collect more data on order behavior and find out how to drive more orders.

Online orders through fast-food chains' own apps and websites, rather than through delivery apps like DoorDash and Uber Eats, also yield higher margins.

KFC told Insider that all its new paper packaging is certified by either the Sustainable Forestry Initiative or the Forest Stewardship Council (FSC).

The fried-chicken chain joins McDonald's and Burger King, which both unveiled new-look packaging during the pandemic.

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